This weekend, TelstraClear decided to give everyone free broadband. All of their broadband customers are being unmetered for this weekend. That’s a great idea, right? Saving people money will get them on your side.
Except they’re not exactly saving people money. Firstly, people aren’t getting much out of the free usage because the speeds being reported are quite slow. Secondly, most customers will pay the same amount anyway.
Why? Because most people won’t use up their monthly data allowance anyway. This makes the free data not worthwhile to them, so all they’re getting out of this is slow speeds.
Basically, TelstraClear tried to do some marketing here, and they’ve failed quite badly.